Before you start a crowdfunding campaign reach out to the fundraising company. Get involved with the support team at your crowdfunding platform. Let them know about your campaign and your plans. Seek out their insight.
No one has better experience with crowdfunding than the crowdfunding companies. They can help you understand how to shape your campaign for the best chance to succeed. Seek our their opinions on how much money to raise. Find out their thoughts on the rewards you intend to offer. All topics that are important to your campaign should be addressed with the crowdfunding team.