Whenever a company has trouble attracting talent, I like to highlight one thought: if you can’t convince people to work with you, how will you convince customers to pay money for your product. In other words, if you can’t convince people to support you by giving THEM money, good luck finding customers to give YOU money.
The most important rule I’ve seen regarding employees is to work with people you trust. Most often start-ups pull their first employees from a network of friends and friends of friends. Additionally, entrepreneurs often pick employees from people they’ve worked with in the past. This isn’t necessary better than hiring a HR manager or using a firm to fulfill your HR needs, but it might lead to a greater degree of comfort and it will most likely be quicker.
Try this: Keep a constant review of the people you work with and have worked with in the past and understand their strengths and weaknesses. It should be easy to spot past co-workers who may have a proclivity towards joining an entrepreneurial effort.