Finding an Audience Online

Finding Audience OnlineIn order to interact with and cater to your customers, you need to go to where your customers are located. Chances are, they’re online. Any business, whether a tech savvy start-up, or a traditional bricks and mortar retailer, needs to have an online presence.  Beyond simply building a website, an online presence must incorporate a coordinated campaign across the web in general, social media, traditional online media, e-mail, relevant blogging sites, and more.

To the extent possible, these online campaigns should be coordinated with your partner’s online presence. It will benefit your site if your website and related links are included as links on partners sites. This will help to expand your presence.

Thumbs UpTry This: Build coordinated social media and online campaigns with your partners. Share in their promotions and posts. Mimic their success if possible.



Thumbs DownAvoid This: Don’t base your success exclusively on the work of others. Create your own personality and as you become familiar with your online tools, create your own promotions and campaigns.

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