In order to interact with and cater to your customers, you need to go to where your customers are located. Chances are, they’re online. Any business, whether a tech savvy start-up, or a traditional bricks and mortar retailer, needs to have an online presence. Beyond simply building a website, an online presence must incorporate a coordinated campaign across the web in general, social media, traditional online media, e-mail, relevant blogging sites, and more.
To the extent possible, these online campaigns should be coordinated with your partner’s online presence. It will benefit your site if your website and related links are included as links on partners sites. This will help to expand your presence.