The idea of working from home is a major attraction to most employees. As a start-up allowing the option for remote working, a business can significantly expand its pool of potential employees. This flexibility may be enticing and help lure necessary employees. By looking at remote workers, a business can expand its pool of available talent outside the immediate geographic area. Many key positions never need to be placed onsite. For example, roles such as accounting, legal and sales are positions where remote workers can excel.
Avoid This: Don’t let “working from home” be the major factor in brining in new employees. This could quickly devolve into a situation where employees feel they’re getting paid to stay at home and not work.