If you want to achieve success for your crowd funding campaign, you’ll need to leverage existing media contacts in order to get the maximum exposure. Speaking exclusively to the general audience of potential customers isn’t enough. Having the media involved gives an heir of credibility to your effort. Audiences will find your story more trustworthy and reputable if it receives the backing of media outlets.
You’ll have to sell your story to the press and turn them into advocates for your cause. Beyond simply reporting on your story, convince them that your service/product is necessary in the market. If possible, try to integrate your product or service with a hot trend sweeping the market. This helps to make your market “sexy” and something that the media will be more likely to cover.
If you’re unexperienced with press coverage and how to work with reporters, do a simple good search on your industry. Find out what journalists are covering the sector and have written articles on the space. Contact those journalists and educate them on your story. While not every journalist will be interested, over time, with some effort, you’ll likely get a reporter to share your story, assuming it has interest to their audience.