Social media marketing is another effective vehicle related to online marketing. It seems the number of resources related to social media is growing every day. Each of social media resources offers different attributes and one must understand each of these attributes (and the markets to which they cater) in order to build a successful strategy for your venture.
The largest social media platform is Facebook. While the mass media may disparage Facebook and say the vehicle is losing its superiority, the fact is more than 1 billion people use Facebook on a regular basis. As a result, its an incredibly effective way to interact with customers.
Generally, a strategy for Facebook is to find ways to keep customers engaged with your brand. This can be achieved through conversations, giveaways, promotions, and other related events. While its important to emphasize the brand itself during these conversations, its also important to keep the messaging general. If you’re simply pushing your product or service (and its attributes) down the throat of your customers, they will likely push back (or stop following you). As a result, its important to involve related ideas in your messaging. This can be achieved in a number of ways, but mostly involves highlighting related interests, such as ancillary services, deals, and general interest topics that will likely command the attention of your customers. As an example of ways to command attention, posts and messaging involving sports and sporting events are always very well received, leading to great levels of interaction.
Try This: Build a list of potential conversations you could have with your customers on Facebook. Do this by researching your “fans” and understanding their interests. See what they are talking about on Facebook in conversations with their friends. Try to incorporate these interests and conversations into your own dialogue with customers.
Avoid This: Don’t just talk about your own product. Expand the conversation you’re having with your fans on Facebook. Talk about related interests and topics. If all conversation is focused on your company, interest will quickly wane.