Strategic Partners

Human hand drawing partnership puzzle on the whiteboardIn many ways strategic partners are more important than financial partners and equal to the value of actual employees. While investors give start-up (immediate) capital, strategic partners can help with access to sustainable (long-term) capital via delivering access to customers.


Thumbs UpTry this: Build a symbiotic relationship with partners in your industry. Find ways you can both benefit each other.



Thumbs DownAvoid this: Aligning yourself too closely with strategic partners can weaken your brand or corporate focus. Make sure you are not giving up too much in the relationship and instead seeking a win/win situation.

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